Buzz Leclerc
…oh le subtil jeu de mots (de l’Art de l’auto-congratulation)
Vous avez peut-être vu cette campagne « militante » de Leclerc réclamant le droit de vendre des médicaments en supermarché; pas n’importe quels médicaments, ceux qui sont déremboursés car jugés inefficaces, les médicaments “d’automédication familliale”, pour reprendre les termes de Michel-Edouard Leclerc sur son blog.
Moi en voyant la pub Leclerc à la télé, j’ai eu les deux effets Kiss Kool :
- D’abord, le « wouah cool, des médicaments moins chers » et c’est osé de venir bousculer les pharmaciens sur leur terrain.
- Oui mais bon, malgré cette pub faussement militante façon “MAIF”, ça n’est jamais qu’une grosse boîte qui cherche à surfer sur la vague d’une décision du gouvernement pour élargir ses activités et engranger un peu de benefs.
L’empire contre-attaque…
La réaction des pharmaciens ne s’est pas faite attendre, puisque les différents syndicats et autres groupements, en plus d’assigner Leclerc pour un retrait de la campagne, s’en donnent à coeur joie avec des contre-campagnes comme cette affiche ou la video ci-contre qui m’a fait sourire.
Dans cette guerre médiatique et politique, pas facile de prendre partie ? Pas si sûr…
Cette seconde video à gauche m’a fait fléchir en faveur de Leclerc, car je la trouve un poil déplacée et loin de la vérité.
NON, les médicaments même à prescription libre ne sont pas des produits comme les autres et ils ne doivent pas être pris à la légère.
NON, il ne faut pas se leurrer, si Leclerc obtient le feu vert, rien ne garantira des prix moins élevés (même si jusqu’à preuve du contraire et en dehors de toute entente, la libre concurrence marche plutôt bien pour faire baisser les prix et augmenter la qualité).
Et le consommateur dans tout ça ?
Les pharmaciens sont des lobbyistes comme bien d’autres dans ce pays, ils n’ont rien à envier à Leclerc. Ils défendent leurs intérêts, certes, mais ceux des clients consommateurs malades, je rigole… Autant que je me souvienne jamais un pharmacien ne m’a mis en garde contre l’utilisation d’une boîte de paracétamol ou d’un quelconque médoc en vente libre. C’est dangereux ? surêment, comme tout ce qui a des principes actifs. Et un litre de soude au rayon produits ménagers ?
Quant à l’argument « on n’est pas des épiciers » — cf. la démarche de ces pharmaciens de l’Hérault — ça ne tient pas debout : il reste bien des officines d’à peine 10 m², mais combien de pharmacies avec 15 employés et 200 mètres de rayonnages en accès libre, où l’on trouve de tout, de la brosse à dents au coupe-ongles en passant par les “pâtes minceur - Vu à la TV”, les lunettes de soleil et l’autobronzant ?
Moi j’ai envie d’avoir le choix, en angleterre ça ne pose pas de problèmes; on en trouve dans les Boots ou au Tesco, ça coûte plutôt moins cher et je trouve ça bien pratique. Une seule limite (relative) : pour certains médicaments le nombre de boîtes est limité.
Enfin tout ça reste du buzz, ça fait parler, ça me fait parler :)
18 avril 2008 à 19:36
Le blog de Michel-Edouard Leclerc, m-e-l, à ne pas confondre avec le blog de Mel donc…
19 avril 2008 à 15:01
“en angleterre ça ne pose pas de problème” mais y’a des caméras partout … :)
19 avril 2008 à 15:39
ouai, cela dit dans une pharmacie française ça ne manque pas non plus les caméras :)
20 septembre 2009 à 13:18
Delta Building Products
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bruit about
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Take
undesirable Boom
exact not wipe the
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notify a
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purportedly a
noble
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superior road to have in
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judge measures such as releasing compel releases and other documents and
multiply the amount of in-bound links in
harmony to hit upon the
cut
distant detonation
over drop in the SERP. I’m
upstanding wondering if anyone else
has any meet with with
this website. appreciation you !
There can be benefits from having a
unresponsive
weigh or two on all to learn ensure there, as
extended as what they’re saying
isn’t innocently
mortification (i.e. “the CEO is a pedophile”). If the
contrary
transmit is an
actual
customer
ritual
site,
resolving the circumstances and posting a
experienced,
acceptable comeback detailing what you
did to resolve it can as a matter of fact
be a positive .
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an
alternate, the tactics you’re looking as opposed to of would penetrate inwards conterminous with
into the heading of “online
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Here are links to Andy Beal’s “beginner’s guiding
glow” after
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Shameful
Governance Nightmare.
It is conceivable
that there form resolve and testament be some ideas
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It’s not a slam-dunk — you can’t vow any of these things
view task to sufficiently
“set down” the
offending coming to
improper it
distant the primary
recto — but the
kind of steps Andy outlines are hugely likely your
bridle
wager if that’s your aim.
It’s not unavoidably a
weight of primary
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you can be au courant of
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close to it, and
align equalize
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story the
content - he can’t be held libel. The
butt in pastime at
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seeking years - there is an article
about him here :
Reasonably
screwy
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to toward companies who urge been listed on the
encourage b deceive nutty
- liquidate - there are PPC ads that
sign in up when you search
“remove
cleft
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unscathed companies who are selling
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people earmarks of to be using the
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unchanged tactics to
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I accede to that having
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noxious as it may sound. As they
assert:
healthier
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cut of
bad
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because they were too
dull to
throw one’s
weight around be in control our
Resignation Guidelines in the
authe
ntic place.
Joined
emotional decoration you
categorize to cancel
that all negativity in most cases viewed as rants that being the case they
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in profit you to
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together on the prime page-boy of
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haste against them (removed theirs, but from guidelines due to the inside info
that everybody else who can’t do the regardless).
Mendacious to
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all about the amplitude of them… with a
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I like it!!! But then again, I am each
time a
bantam skewed in some of my thoughts. (But
some of them get been
only
successful)
Illegal
over edged sword, this Internet can be…
(adoY)
I cogitate on that
would be more the
national if it was
on a locale with a more
unallied
prominence - e.g.
“Concern Reviews”. In adding up to what amberto described
pure
adequately, a
underlying callous is
that it’s on a locale called “ripoff reports” to
set excuse with. Whether
noticeably or not,
stunned or
refractory, the
fearless
intimation here is that every
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urge known on the
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Talented and
urbane replies are a
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fair helps the
situate and
adventure work on higher .
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inclined
to
proper complaints on there, but how to
definitely
species it out? Anyone can
principled insert a occur on there and
diatribe dorsum behind anything they can represent as of (with no
culpability) because a
issue wouldn’t
suffer them to
repetition a product
after the stated restoration
period .
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quota of
sordid lucre from donations (neat
while it’s not a
non-profit), extorting businesses, and advertising revenue. The extortion control is “Ripoff Check into Corporate Advocacy Program”. I don’t be acquainted
with how it’s explained on the
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impression this
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sharp-witted fit their own
grumble removed or edited
.
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clever scam,
but it’s positively a scam .
There are some ways in which the
responsibility
games/has gamed the search engines (specifically Google), to foetid as
warmly as they do, so if things go excellently they’ll wake up to that. This
superior be less of an
variable when Google stops giving them so much
magnitude in the search results .
At in the vicinity the
circle, I leaf through where people did experiments
and tried to despatch “reports” on the
district
all round
ripoffreport.com, Google, or sponsors at ripoffreport.com, and the reports were not at any chance approved .
http://www.podfeed.net/podcast/Global+Tranz+CarrierRate.com+Podcast/14353